Revised: September 29, 2018

Essity Hygiene and Health AB. ("we," "our" or "us") owns, operates and maintains the www.tena.ca website (the "Site"). This Privacy Policy describes the information that we collect through the Site and how we use it, how we protect it, the circumstances in which we may share it and the choices you can make about your information.

If you do not agree with the terms of this Privacy Policy or the Terms of Use (the "Terms"), you should immediately stop using or visiting the Site.


The Site is intended for users located in the United States. If you are located outside of the United States, please be aware that information we collect may be maintained on servers in or outside the United States. While outside of the United States, information may be subject to applicable foreign laws, which may permit foreign government and national security authorities to access information in certain circumstances. The data protection laws in the United States may differ from those of the country in which you are located. By using the Site or providing us with any information, you consent to the transfer to, and processing, usage, sharing and storage of your information as set forth in this Privacy Policy.


We collect the following types of information in the manner described below.

  1. You may voluntarily provide us with information, including:
    • Your name, postal address, email address, telephone number, date of birth, password, credit card and other payment information as well as other information to use the Site, including registering;
    • Information when you contact or interact with us; and
    • Any other information you voluntarily provide us with in connection with using the Site, including your comments and other content.
    • We may automatically collect other information about you, including:
    • Your Internet Protocol (IP) address;
    • Domain name of your Internet service provider;
    • Your geographic location;
    • The Site pages, content or features that you visit and the time and durationof your visits; and
    • Aggregated information that cannot be used to specifically identify you when you use or visit the Site.
    • We may collect information about you from commercially available sources.
    • If you connect with Facebook through the Site, we receive your name, email address, and any other information Facebook provides.
    • We may collect information about you as permitted or required by law.
    • We may combine all of the information we collect from or about you and use it in the manner described in this Privacy Policy.


We use the information that we collect for the purpose of administering our business, including:

  • The purposes for which you provided it;
  • To process and respond to your inquiries;
  • For fulfillment of orders and requests;
  • To identify you as a user of the Site;
  • To connect with your social media accounts;
  • To send you information about your relationship with us;
  • To enable you to provide ratings and reviews and participate in questions and answers;
  • To contact you with information, including promotional information, that we believe will be of interest to you;
  • To provide the services you request, including the Site and the products and services made available through the Site;
  • To display relevant advertising and remarketing across websites;
  • To create anonymous data and to compile aggregate data, which we may use for any purpose, including for internal and external business purposes;
  • To analyze the Site;
  • To allow us to personalize and enhance your experience using the Site;
  • To generate and review reports and data about our user base and service usage patterns;
  • To analyze the accuracy, effectiveness, usability or popularity of the Site;
  • To improve the Site or develop new products and services;
  • To compile aggregate data for internal and external business purposes;
  • To prevent fraudulent transactions and prevent misuse of services or offers, monitor against theft and otherwise protect our users and our business;
  • To administer and troubleshoot the Site; and
  • As otherwise stated in this Privacy Policy or the Terms or as permitted or required by law.

Please note that you may choose not to allow us to use your information for certain purposes (such as to email you promotional information) as described in the “Your Choices Regarding Your Information” section below.


Information may be disclosed to third parties in accordance with our Privacy Policy. Please note that a user may choose not to share certain information as described in “Your Choices Regarding Your Information” below.

  1. User Submissions. A user of the Site may submit comments or other content. Information that is publicly posted will be accessible to other visitors and users and to third parties. Also, information you voluntarily provide via the Site in connection with a product review may be collected or shared with a product review company such as Bazaarvoice, which may publish such information on other websites to which this Privacy Policy does not apply. Please see the "Third Party Service Providers"; “Cookies, Web Beacons and Other Technologies; Do Not Track”; and “Links to Other Websites” sections below. Before submitting any content, please read the Terms carefully. All information, data, text, software, music, sound, photographs, graphics, video, messages, tags and/or other materials accessible through the Site, whether publicly posted or privately transmitted ("Content"), are the sole responsibility of the person from whom such Content originated. This means that you, and not us, are entirely responsible for all Content that you upload, post, email, transmit or otherwise make available through the Site, and other users of the Site, and not us, are similarly responsible for all Content they upload, post, email, transmit or otherwise make available through the Site. We have the right in our sole discretion to pre-screen, refuse or remove any Content, including without limitation, the right to remove any Content that violates the Terms or that we deem objectionable.

  2. Third Party Service Providers. We may use third parties to perform functions in connection with the Site (for example, postal mail, e-mail, customer relationship management, data analysis, data hosting, marketing, remarketing, credit card and other payment processing, order fulfillment, customer service, ratings and reviews, and questions and answers, etc.). We may share information about you with these third parties, or allow these third parties to collect information about you on our behalf, that they need to perform their functions and in accordance with our agreements with them. Some of these third parties may be located outside the United States. While outside the United States, information may be subject to applicable foreign laws, which may permit foreign government and national security authorities to access information in certain circumstances. The third parties described below may collect personal information about your online activities over time and across different Internet services when you use the Site.

    Please see Bazaarvoice’s privacy policy at:http://www.bazaarvoice.com/privacy-policy/#.Uc89So8o7IU

    To opt-out of Bazaarvoice: http://www.bazaarvoice.com/privacy-policy/

    Salesforce Commerce Cloud (fka Demandware) We use Demandware to provide e-commerce solutions to users of the Site. Demandware may collect anonymous browsing information and your IP address, location based data, and your device ID. For more information, please visit Demandware's privacy policy at: http://www.demandware.com/privacy-policy/.

    DoubleClick/Google Ad Manager. We use Google Ad Manager to improve advertising. Google Ad Manager is a Google/Alphabet service used to improve advertising. For more information on the information Google Ad Manager will collect, please visit: https://support.google.com/dfp_premium/answer/2839090?hl=en&ref_topic=7395141 If you wish to opt out of Google Ad Manager’s use of cookies, please visit: https://support.google.com/ads/answer/2662922?hl=en&ref_topic=7048998 or http://optout.networkadvertising.org/#!/.

    Facebook. By clicking on the Facebook button on the Site, you will be automatically transported to the official Facebook Page for TENA, https://www.facebook.com/TENAUSA/.

    Facebook Connect. We use Facebook Connect to facilitate single sign on for our users. If you connect through Facebook Connect, Facebook will ask your permission to share certain information from your Facebook account with the Site. We receive your public profile (which includes your Facebook User ID, your profile photo, your public information, and your friends’ User IDs), your language, your country, your list of friends, and whether you are in an age group, for instance, under 18, between 18-20, or 21 and over. We can also access, store, and update the information you share through Facebook. The Information is collected by Facebook and shared with us pursuant to the terms of Facebook’s privacy policy: https://www.facebook.com/about/privacy. You can control the information that we receive from Facebook using the privacy settings in your Facebook account.

    Facebook Custom Audience. We use Facebook Custom Audience for behavioral targeting. We upload user contact information to Facebook, and Facebook Custom Audience allows to advertise to Site users or others with similar characteristics through the Facebook advertising network. Please visit the Facebook privacy policy for more information: https://www.facebook.com/about/privacy/.

    Neustar Aggregate Knowledge. We use Neustar's PlatformOne and its Aggregate Knowledge to determine consumer trends. Neustar may collect your anonymous browsing data, IP address, search history, location based data, clickstream data, and device ID. Please visit the Neustar privacy policy for more information: https://www.neustar.biz/privacy/privacy_policy.

    Publicis Groupe. We use Publicis Groupe to operate our global marketing operations. We may provide Publicis Groupe with your name and email address. Publicis Groupe may then interact with Facebook Custom Audiences on our behalf as described above or use your information in connection with our other advertising efforts.

    ShareThis. We use ShareThis to facilitate the sharing of our content on users' social media platforms and to inform us what content our users prefer. For more information on the information that ShareThis will collect, please visit the ShareThis privacy policy: https://www.sharethis.com/privacy/.

    YouTube. By clicking on the YouTube button on the Site, you will automatically be transported to the official YouTube Page of TENA, https://www.youtube.com/user/ fearlessprotection.

    Google. We may also participate in certain Google Advertiser features including Demographics and Interest Reporting, Remarketing, and Google Display Network Impression Reporting. These features use third-party cookies and other tracking mechanisms and allow us to market our products to you through advertisements on other websites based on your past visits to the Site. You can opt out of these Google features in your ad settings: http://www.google.com/settings/ads/.

    To opt-out of Adobe Omniture: http://www.adobe.com/privacy/opt-out.html#4

  3. Business Changes. If we become involved in a proposed or actual merger, acquisition, sale of assets, joint venture, securities offering, bankruptcy, reorganization, liquidation, dissolution, or other transaction or if the ownership of all or substantially all of our business otherwise changes, we may share or transfer your information to a third party or parties in connection therewith.

  4. Subsidiaries and Affiliates. We may also share your information with our subsidiaries and affiliates that perform certain functions on our behalf for the purposes described in this Privacy Policy, including for internal audit, management, billing and/or administrative purposes.. Our subsidiaries and affiliates are required to maintain that information in accordance with this Privacy Policy. We may also share your information with our subsidiaries and affiliates so that they can contact you with information, including promotional information, that we or they believe will be of interest to you.

  5. Other Disclosures. Regardless of the choices you make regarding your information (as described below), we may disclose information about you to third parties to:

    • Enforce or apply the Terms;
    • Respond to subpoenas, warrants, or court orders, or in connection with any legal process; or cooperate with government or law enforcement officials or private parties to the extent required or permitted by law;
    • Protect our rights, reputation, safety and property, or that of our users or others (for example, protecting the security of the Site);
    • Protect against potential liability;
    • Establish or exercise our rights to defend against legal claims; or
    • Investigate, prevent or take action regarding suspected illegal activities, suspected fraud, the rights, reputation, safety or property of us, users or others, violation of the Terms, our policies or agreements or as otherwise permitted or required by law.
    • Aggregated Information. We may share aggregated information relating to visitors to and users of the Site with affiliated or unaffiliated third parties.

    • Analytics. We use third-party analytics tools to better understand who is using the Site and how people are using it. These tools may use cookies and other technologies to collect information about your use of the Site and your preferences and activities. These tools collect information sent by your device or the Site and other information that assists us in improving the Site. This information may be used to analyze and track data, determine the popularity of certain content, and better understand your online activity, among other things.

      We use Google Analytics to better understand who is using the Site and how people are using it. Google Analytics uses cookies to collect and store information such as Site pages visited, places where users click, time spent on each Site page, Internet Protocol address, type of operating system used, location-based data, device ID, search history, gender, age, and phone number. We use this information to improve the Site and as otherwise described in this Privacy Policy. Please see http://www.google.com/policies/privacy/partners/ for information about how Google Analytics uses this information, and visit https://tools.google.com/dlpage/gaoptout for information about the Google Analytics Opt-out Browser Add-on. Google may track your activity over time and across websites.

  6. Cookies, Web Beacons and Other Technologies; Do Not Track. Please see the “Cookies, Web Beacons and Other Technologies; Do Not Track” below.


We, along with the third parties described in this Privacy Policy, use persistent and session cookies, Web beacons and other technologies. These technologies are used for tracking, analytics, remarketing, Site personalization and optimization and to personalize our and third party interactions with you.

  1. Cookies. Cookies are small bits of information that are transferred to and stored in separate files within your computer’s browser. You can instruct your browser to stop accepting cookies. But if you do not accept cookies, you may not be able to use all portions or all functionality of the Site.
    • Persistent cookies remain on the visitor’s computer after the browser has been closed. For example, we use persistent cookies to remember a visitor when the visitor returns to the Site after visiting another website.
    • Session cookies exist only during a visitor’s online session and disappear from the visitor’s computer when they close the browser software. For example, we may use session cookies to remember what a visitor placed in the visitor’s cart.
  2. Web Beacons. Web beacons are small strings of code that provide a method for delivering a graphic image, such as an advertisement, on a Web page or in an email message for the purpose of transferring data. You can disable the ability of Web beacons to capture information by blocking cookies.

    Third parties may collect personally identifiable information about an individual user's online activities over time and across different Internet services when a user uses the Site.

    We may allow third parties, including third party ad networks, to display advertising on the Site. These third parties may use cookies, web beacons and other technologies to display advertising and to track visitor behavior on the Site and other websites. Some of these companies participate in the following industry programs that include web pages to visit to opt out:

    Network Advertising Initiative: http://www.networkadvertising.org/choices/

    Digital Advertising Alliance: http://www.aboutads.info/choices/

  3. Do Not Track. At this time, we do not respond to "do not track" signals sent from Web browsers or other mechanisms that provide users the ability to exercise choice regarding the collection of personally identifiable information about a user’s online activities over time and across third party Internet services.


We implement a variety of security measures to protect the safety of your personal information when you enter, submit, or access your personal information to make shopping at our Site a safe as well as enjoyable experience for our valued customers. Please keep your account password secure to help ensure the safety of your personal information. Credit card information you provide through the Site is transmitted to our credit card processor, is processed offsite, and is transmitted using Secure Sockets Layering (SSL) through encrypted channels.

While we take reasonable measures to protect the information you submit via the Site against loss, theft and unauthorized use, disclosure, or modification, we cannot guarantee its absolute security. No Internet, email, or mobile application transmission is ever fully secure or error free. Email or other messages sent through the Site may not be secure. You should use caution whenever submitting information through the site and take special care in deciding with which information you provide us.

Our authorized employees, agents, and mandataries who require access to your personal information in order to fulfill their job responsibilities will have access to your personal information. We cannot guarantee that transmissions of your personal information will be fully secure and that third parties will never be able to defeat our security measures or the security measures of our partners. WE ASSUME NO LIABILITY FOR DISCLOSURE OF YOUR INFORMATION DUE TO TRANSMISSION ERRORS, THIRD PARTY ACCESS, OR CAUSES BEYOND OUR CONTROL.


This Privacy Policy applies only to the Site. We have marked the Site with our TENA® logo so you know where this Privacy Policy applies. The Site may contain links to other websites to which this Privacy Policy does not apply. The links from the Site do not imply that we endorse or have reviewed these websites. The policies and procedures we describe here do not apply to these websites. We neither can control nor are responsible for the privacy practices or content of these websites. We suggest contacting these websites directly for information on their privacy policies.


  1. Changing Your Information. You may make changes to your information, including keeping your information accurate, by contacting us at support@us.tena.com or 1-866-ASK-TENA (1-866-275-8362).
  2. Email Communications. You can make changes regarding receiving email communications from us by contacting us at support@us.tena.com or 1-866-ASK-TENA (1-866-275-8362).
  3. Postal Mail. You can make changes regarding receiving postal mail communications from us by contacting us at support@us.tena.com or 1-866-ASK-TENA (1-866-275-8362).
  4. Facebook Advertising. You can remove your information from the list used for Facebook advertising, by contacting us at support@us.tena.com or 1-866-ASK-TENA (1-866-275-8362).
  5. Cookies, Web Beacons and Other Technologies. Please see Cookies, Web Beacons and Other Technologies above.
  6. Social Media. You should make sure you are comfortable with the information that a third party social media service may make available to us by carefully reviewing the service’s privacy policy and terms and conditions and by modifying your privacy settings directly on that service.
  7. Withdrawal of Consent. You may withdraw your consent to our collection, use, and disclosure of personal information at any time, subject to contractual and legal restrictions and reasonable notice. For example, you may not be permitted to withdraw consent to certain necessary uses and disclosures, such as maintaining transaction records and disclosures to U.S. and foreign government entities as required to comply with laws. If you withdraw your consent to certain uses or disclosures of your personal information, we may no longer be able to provide products or services.


We do not knowingly collect personal information from children under age 18. If you are under age 18, please do not submit any personal information through the Site. If you have reason to believe that we may have accidentally received personal information from a child under age 18, please contact us immediately at support@us.tena.com or 1-866-ASK-TENA (1-866-275-8362).


Under California Civil Code Section 1798.83, if you are a California resident and your business relationship with us is primarily for personal, family or household purposes, you may request certain data regarding our disclosure, if any, of personal information to third parties for the third parties’ direct marketing purposes. To make such a request, please send an email to with "Request for California Privacy Information" in the subject line. You may make such a request up to once per calendar year. If applicable, we will provide to you via email a list of the categories of personal information disclosed to third parties for their direct marketing purposes during the immediately-preceding calendar year, along with the third parties' names and addresses. Please note that not all personal information sharing is covered by Section 1798.83's requirements.


We reserve the right to update or modify this Privacy Policy at any time and from time to time without prior notice. Please review this Privacy Policy periodically, and especially before you provide any information. Your continued use of the Site or provision of personal information after any modifications to this Privacy Policy constitutes your acceptance of those changes. This Privacy Policy was made effective on the date indicated above.


We may establish and maintain a file of your personal information for the purposes described in this Privacy Policy, which will be accessible at our offices, if you wish to request access to or correction of your personal information in our custody or control, or if you have any questions about this Privacy Policy, you may contact us as follows:

TENA Consumer Care Center
P.O. Box 8091
Eau Claire, Wisconsin 54702-8091

Telephone: 1-866-ASK-TENA (1-866-275-8362)

Email: support@us.tena.com

Note that requests for access must be in writing and your right to access or correct your personal information is subject to applicable legal restrictions. We may take reasonable steps to verify your identity before granting access or making corrections.