Revised: November 20, 2013

Essity Hygiene and Health AB. ("we," "our" or "us") owns, operates and maintains the www.tena.ca website (the "Site"). This Privacy Policy describes the personal information that we collect through the Site and how we use it, how we protect it, the circumstances in which we may share it and the choices you can make about your information.

If you do not agree with the terms of this Privacy Policy or the Terms of Use (the "Terms"), you should immediately stop using or visiting the Site.


The Site is intended for users located in Canada. Please be aware that information we collect is maintained on servers in the United States and may be accessible by U.S. law enforcement and national security authorities. The data protection laws in the United States may differ from those of the country in which you are located. By using the Site or providing us with any information, you consent to the transfer to, and processing, usage, sharing and storage of your information in the United States as set forth in this Privacy Policy.


We collect the following types of information in the manner described below.

  1. You may voluntarily provide us with information, including:
    • Your name, postal address, email address, telephone number, date of birth, password, credit card and other payment information as well as other information to use the Site, including registering;
    • Information when you contact or interact with us; and
    • Any other information you voluntarily provide us with in connection with using the Site, including your comments and other content.
  2. We may automatically collect other information about you, including:
    • Your Internet Protocol (IP) address;
    • Domain name of your Internet service provider;
    • Your geographic location;
    • The Site pages that you visit and the time of your visits; and
    • Aggregated information that cannot be used to specifically identify you when you use or visit the Site.
  3. We may collect information about you from commercially available sources.
  4. We may collect information about you as permitted or required by law.
  5. We may combine all of the information we collect from or about you and use it in the manner described in this Privacy Policy.


We use the information that we collect for the following purposes, including:

  • The purposes for which you provided it;
  • To process and respond to your inquiries;
  • For fulfillment of orders and requests;
  • To identify you as a user of the Site;
  • To send you information about your relationship with us;
  • To enable you to provide ratings and reviews and participate in questions and answers;
  • To contact you with information, including promotional information, that we believe will be of interest to you;
  • To provide the services you request, including the Site;
  • To create anonymous data, which we may use for any purpose;
  • To analyze the Site;
  • To allow us to personalize and enhance your experience using the Site;
  • To generate and review reports and data about our user base and service usage patterns;
  • To analyze the accuracy, effectiveness, usability or popularity of the Site;
  • To improve the Site or develop new products and services;
  • To compile aggregate data for internal and external business purposes;
  • To prevent fraudulent transactions, monitor against theft and otherwise protect our users and our business;
  • To administer and troubleshoot the Site; and
  • As otherwise stated in this Privacy Policy or the Terms or as permitted or required by law.

Please note that you may choose to not to allow us to use personal information for certain purposes (such as to send you promotional information) as described in Your Choices Regarding Your Information below.


Information may be disclosed to third parties in accordance with our Privacy Policy. Please note that a user may choose not to share certain information as described in Your Choices Regarding Your Information below.

  1. User Submissions. A user of the Site may submit comments or other content. Information that is publicly posted will be accessible to other visitors and users and to third parties. Also, information you voluntarily provide via the Site in connection with a product review may be collected or shared with a product review company such as Bazaarvoice, which may publish such information on other websites to which this Privacy Policy does not apply. Please see the "Third Party Service Providers" section and Cookies, Web Beacons and Other Technologies and Links to Other Websites below.

    Before submitting any content, please read the Terms carefully. All information, data, text, software, music, sound, photographs, graphics, video, messages, tags and/or other materials accessible through the Site, whether publicly posted or privately transmitted ("Content"), are the sole responsibility of the person from whom such Content originated. This means that you, and not us, are entirely responsible for all Content that you upload, post, email, transmit or otherwise make available through the Site, and other users of the Site, and not us, are similarly responsible for all Content they upload, post, email, transmit or otherwise make available through the Site. We have the right in our sole discretion to pre-screen, refuse or remove any Content, including without limitation, the right to remove any Content that violates the Terms or that we deem objectionable.

  2. Third Party Service Providers. We may use third parties to perform functions in connection with the Site (for example, postal mail, e-mail, customer lists, data analysis, marketing, credit card and other payment processing, order fulfillment, customer service, ratings and reviews, and questions and answers, etc.). We may share information about you with these third parties, or allow these third parties to collect information about you on our behalf, that they need to perform their functions and in accordance with our agreements with them. Some of these third parties may be located outside of Canada, including in the United States.

  3. Business Changes. If we become involved in a merger, acquisition, sale of assets, joint venture, securities offering, bankruptcy, reorganization, liquidation, dissolution, or other transaction or if the ownership of all or substantially all of our business otherwise changes, we may share or transfer your information to a third party or parties in connection therewith. Our successors or assigns may collect, use and disclose your personal information for substantially the same purposes as described in this Privacy Policy.

  4. Subsidiaries and Affiliates. We may also share your information with our subsidiaries and affiliates that perform certain functions on our behalf for the purposes described in this Privacy Policy, including for internal audit, management, billing and/or administrative purposes. Our subsidiaries and affiliates will be required to maintain that information in accordance with this Privacy Policy. We may also share your information with our subsidiaries and affiliates so that they can contact you with information, including promotional information, that we or they believe will be of interest to you.

  5. Other Disclosures. Regardless of the choices you make regarding your information (as described below), we may disclose information about you to third parties to:

    • Enforce or apply the Terms;
    • Comply with law, in response to subpoenas, warrants, or court orders, or in connection with any legal process or cooperate with government or law enforcement officials or private parties;
    • Protect our rights, reputation, safety and property, or that of our users or others (for example, protecting the security of the Site);
    • Protect against potential liability;
    • Establish or exercise our rights to defend against legal claims; or
    • To investigate, prevent or take action regarding suspected illegal activities, suspected fraud, the rights, reputation, safety or property of us, users or others, violation of the Terms, our policies or agreements or as otherwise permitted or required by law.
  6. Aggregated Information. We may share aggregated information relating to visitors to and users of the Site with affiliated or unaffiliated third parties.

  7. Cookies, Web Beacons and Other Technologies. Please see Cookies, Web Beacons and Other Technologies below.


We, along with the third parties described below, use persistent and session cookies, Web beacons and other technologies. These technologies are used for tracking, analytics, Site optimization and to personalize our and third party interactions with you.

  1. Cookies. Cookies are small bits of information that are transferred to and stored in separate files within your computer’s browser. You can instruct your browser to stop accepting cookies. But if you do not accept cookies, you may not be able to use all portions or all functionality of the Site.
    • Persistent cookies remain on the visitor’s computer after the browser has been closed. For example, we use persistent cookies to remember a visitor when the visitor returns to the Site after visiting another website.
    • Session cookies exist only during a visitor’s online session and disappear from the visitor’s computer when they close the browser software. For example, we may use session cookies to remember what a visitor placed in the visitor’s cart.
  2. Web Beacons. Web beacons are small strings of code that provide a method for delivering a graphic image on a Web page or in an email message for the purpose of transferring data. You can disable the ability of Web beacons to capture information by blocking cookies.

Please see Bazaarvoice’s privacy policy at: http://www.bazaarvoice.com/privacy-policy/#.Uc89So8o7IU.

To opt-out of Bazaarvoice: http://www.bazaarvoice.com/privacy-policy/

To opt-out of Google Analytics: http://www.google.com/policies/technologies/ads/

For the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout/

To opt-out of Adobe Omniture: http://www.adobe.com/privacy/opt-out.html#4

We may allow third parties, including third party ad networks, to display advertising on the Site. These third parties may use cookies, web beacons and other technologies to display advertising and to track visitor behavior on the Site and other websites. Some of these companies participate in the following industry programs that include web pages to visit to opt out:

Network Advertising Initiative: http://www.networkadvertising.org/choices/

Digital Advertising Alliance: http://www.aboutads.info/choices/


While we take reasonable measures to protect the information you submit via the Site against loss, theft and unauthorized use, access, disclosure, or modification, we cannot guarantee its absolute security. We periodically review these measures. If you are logged into the Site, we use Secure Sockets Layer (SSL) software to encrypt the information you input. No Internet or email transmission is ever fully secure or error free. Email sent to or from the Site may not be secure. You should use caution whenever submitting information online and take special care in deciding what information you send to us via email. Our authorized employees, agents and mandataries who require access to your personal information in order to fulfil their job requirements will have access to your personal information.


This Privacy Policy applies only to the Site. We have marked the Site with our TENA® logo so you know where this Privacy Policy applies. The Site may contain links to other websites to which this Privacy Policy does not apply. The links from the Site do not imply that we endorse or have reviewed these websites. The policies and procedures we describe here do not apply to these websites. We neither can control nor are responsible for the privacy practices or content of these websites. We suggest contacting these websites directly for information on their privacy policies.


  1. Changing Your Information. You may make changes to your information, including keeping your information accurate, by contacting us at support@ca.tena.com or 1-866-ASK-TENA (1-866-275-8362).
  2. Email Communications. You can make changes regarding receiving email communications from us by contacting us at support@ca.tena.com or 1-866-ASK-TENA (1-866-275-8362).
  3. Postal Mail. You can make changes regarding receiving postal mail communications from us by contacting us at support@ca.tena.com or 1-866-ASK-TENA (1-866-275-8362).
  4. Cookies, Web Beacons and Other Technologies. Please see Cookies, Web Beacons and Other Technologies above.
  5. Withdrawal of Consent. You may withdraw your consent to our collection, use and disclosure of personal information at any time, subject to contractual and legal restrictions and reasonable notice. For example, you may not be permitted to withdraw consent to certain necessary uses and disclosures, such as maintaining transaction records and disclosures to Canadian and foreign government entities as required to comply with laws. If you withdraw your consent to certain uses or disclosures of your personal information, we may no longer be able to provide products or services.


We do not knowingly collect personal information from children under age 18. If you are under age 18, please do not submit any personal information through the Site. If you have reason to believe that we may have accidentally received personal information from a child under age 18, please contact us immediately at support@ca.tena.com or 1-866-ASK-TENA (1-866-275-8362).


We reserve the right to update or modify this Privacy Policy at any time and from time to time without prior notice. Please review this Privacy Policy periodically, and especially before you provide any information. Your continued use of the Site or provision of personal information after any modifications to this Privacy Policy constitutes your acceptance of those changes. This Privacy Policy was made effective on the date indicated above.


We may establish and maintain a file of your personal information for the purposes described in this Privacy Policy, which will be accessible at our offices. If you wish to request access to or correction of your personal information in our custody or control, or if you have any questions about this Privacy Policy, you may contact as follows:

TENA Consumer Care Center
P.O. Box 8091
Eau Claire, Wisconsin 54702-8091

Telephone: 1-866-ASK-TENA (1-866-275-8362)

Email: support@ca.tena.com

Note that requests for access must be in writing and your right to access or correct your personal information is subject to applicable legal restrictions. We may take reasonable steps to verify your identity before granting access or making corrections.