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Who we are

With over 60 years of experience, TENA has grown to become the world’s top bladder weakness and continence care brand. 

TENA provides incontinence products to people of all ages to continue to live an active and fulfilling life.

TENA is on a 60+ year mission of empowerment, innovation and sustainability. Trusted by millions, our leading personal care products help men and women of all ages discreetly and successfully manage incontinence so they can continue to live the active and fulfilling life they deserve.

Empowerment

We help people take control and feel confident in their own skin, offering a comprehensive line of absorbent products, skincare and digital health technology solutions tailored to meet the needs of individuals, their families and healthcare professionals.

See how we’re empowering millions

Innovation

We are a global leader in incontinence solutions with over a half-century of healthcare heritage, working relentlessly to develop new standards in skin health and incontinence protection, comfort and fit to help our consumers stay dry, secure and confident day and night.

Read about our latest innovations

Sustainability

We care not only for people, but for the planet - and we take this responsibility seriously by striving to reduce our environmental footprint and making progressive contributions to a sustainable world, every day.

Learn more about TENA Sustainability

TENA Empowerment

TENA believes incontinence should never hold one back from living a full and empowered life. For more than 60 years, we’ve been creating quality incontinence products to help men and women take control and feel confident in their own skin.

As the global leader in incontinence solutions with over a half-century of healthcare heritage, our comprehensive line of absorbent products, skincare and digital health technology help people discreetly and successfully manage incontinence so they can continue to live an active and fulfilling life.

Your Guide To Incontinence

You are not alone

Learn more about leaks, bedwetting and continence care in these educational and informative articles and resources. 


Fearless Stories

 Our world-leading products help men and women of all ages regain their independence, find peace of mind and live life without limits.  

Hear inspiring stories from women who are letting their true selves shine through.

Hear from men who are successfully managing incontinence and living fearlessly.

Hear from caregivers who devote their time and effort to supporting family and loved ones.

TENA Innovation

TENA is a worldwide leader in the management of incontinence, providing solutions for individuals and healthcare professionals in over 90 countries. Trusted by millions, our products help people stay dry, secure and confident day and night. We use clinical and consumer research and product innovation that helps to set benchmarks for skin health, protection, comfort and fit.

TENA Sustainability

TENA is a brand of Essity, a leading global hygiene and health company. We’re about protecting people, and it's our responsibility to protect the planet too, so we’re on a mission to not only be a world leader in incontinence solutions - but a world leader in sustainability.

Our latest technologies also do more than help people live happier, fuller lives. They help reduce our environmental footprint and make contributions to a sustainable world while increasing hygiene and health standards for millions of people and caregivers around the globe.

Essity Sustainability Platforms

  • Well-being — Caring and daring to act boldly on social issues that others fear to champion.
  • More from less — Building value using less by enabling behaviors that support sustainable consumption.
  • Circularity — Aiming to design products and services that fit into a circular society.

Learn more about Essity’s sustainability work


We strive to protect people and the planet

We’re always looking for new ways to improve people's lives while reducing our environmental footprint.

When you choose our leading incontinence solutions to take control and feel confident in your own skin, you should also feel great about making a better, sustainable choice.

While 77% of our total packaging is recyclable globally, our goal is to achieve 85% by 2025.  By 2022, the fiber used in our absorbent hygiene products will be FSC® or PEFC™ certified for responsible forestry. We’re also proudly on track to reduce our global environmental footprint by 33% by 2030 through building value using less and aiming to design products and services that support sustainability.  

Our responsibilities

Our customers trust TENA products to help them live a full, empowered life - but great products are no longer enough. They want to know we’re doing everything possible to help people and conserve resources. Learn how we’re taking steps every day to leave a more positive mark on our world.