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World Continence Week 2021

Let's break the silence, myths, and stigmas around incontinence.

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Incontinence will affect everyone

If incontinence were a country, it would be the third largest country in the world. 400 million people across the world live with incontinence, and the numbers are growing. Sooner or later we’ll all either know or take care of someone who lives with incontinence. But it’s rarely spoken about. We’re here to break the silence about a condition that affects the quality of life for millions of individuals, families, and caregivers.

Let's raise awareness together

World Continence Week is an initiative created by the International Continence Society, to raise awareness for continence across the globe with the aim to improve health, well-being and quality of life through research and development. This year, the 13th World Continence Week will be between the 21st and 27th of June. At TENA, we strongly support this initiative and we want to share some of our stories as a worldwide leader of incontinence products.

TENA SmartCare Change Indicator in use on a TENA product

Innovative solutions

We’re breaking new ground

At TENA, we develop innovative solutions to help people manage incontinence and live a full, active life. One of our most recent digital innovations is the TENA SmartCare™ Change Indicator that enables more dignified and sustainable incontinence care. It notifies caregivers and family members when an incontinence product needs to be changed. Making life easier for everyone.

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It’s time to start talking about it

Listen to the podcast “When they can't let you know”

The pandemic has affected us all, and age has proven to be a distinctive risk factor. The need for change in elderly care has become clear. In this episode, we explore how new and digitized healthcare technology transforms elderly care on a global scale.

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Listen to the podcast “Speaking about leaking”

Let's shine a light on hygiene and health stigmas. In this episode we'll discuss the topic with television host Derick Fage, comedian Elaine Miller, athlete Jamie Gane, author Lucy Brett, Essity Global Brand Director Hans Bergh, and Essity's VP Public Affairs Anna Brodowsky.

Three men in a changing room environment
Listen on Spotify

Meet Jamie Gane, an athlete who lives with incontinence

When Jamie was just nine years old, he collapsed with severe pain in his feet. After undergoing various treatments that failed, he was left with no feeling from the waist down, which led to incontinence. Learn more about Jamie's story about being an adaptive athlete who manages incontinence.

Jamie Gane

5 myth-busting facts about incontinence

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Myth 1: Incontinence only affects the elderly

Fact: 1 in 3 women over the age of 35 experience urinary leakage, including little leaks.1
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Myth 2: Incontinence mostly affects women

Fact: As many as 1 out of 4 men over the age of 40 have some form of leakage issues.2
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Myth 3: I don't know anyone with incontinence

Fact: An estimated 400 million people worldwide are incontinent, so it's likely that you know someone who is.3
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Myth 4: Drinking less fluid will help control urinary incontinence

Fact: Drinking at least 6 to 8 glasses of water per day helps keep your bladder functioning properly.4
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Myth 5: incontinence = bad hygiene

Fact: Purpose-made products lock urine and odor away from the body, providing discreet freshness, comfort, and good hygiene.5

Want to display information with facts on incontinence? Please click the links below to download our infographics and share valuable information about incontinence.

10 must-know facts about incontinence 

5 facts to break incontinence stereotypes

Want to learn more?

Watch a new episode of #ConnectingTheDots

The #ConnectingTheDots project sets out to discover the ways in which medical technology can help face some of the biggest healthcare challenges of our time. Watch the story about our new SmartCare Indicator that was produced by BBC StoryWorks.

Nurse helping an elderly woman to get dressed
Watch episode

Promoting age positivity in the Middle East

Our latest campaign breaks down stereotypes around menopause and promotes age positivity for women. We're asking women of the Middle East to suggest a new phrase to replace "Age of Despair" with one that truly reflects this stage of a woman’s life.

Woman holding up her hands towards the camera, her hands have henna drawings and text on them.

Edwina White breaks the silence on incontinence

Following a cancer diagnosis, Edwina White developed newfound gratitude for her body and decided to speak openly about her difficulties with incontinence. In 2017, she shared her experience in our Fotografiska exhibition, Hygiene - A Circle of Life.

Image of Edwina White, looking into the camera.

Sustainable, washable incontinence underwear

TENA Stylish washable underwear is designed to look just like undies. It’s made with high-quality fabrics and delicate laces, with built-in triple protection against light leaks, odor and moisture, so you can dress how you like, and feel confident at all times.

A hand holding a pack of TENA Stylish washable underwear
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Advancing knowledge in incontinence care

We want to advance the knowledge of daily toileting and containment care by initiating studies in collaboration with academic researchers and experts. Here you’ll find publications of studies in the area of daily incontinence care and related issues.

Nurse assisting an elderly woman
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Understanding urinary incontinence in adults

Becoming incontinent as an adult can be distressing and disorientating, especially if you don’t know much about it. Learn more about what incontinence is, as well as tips and advice for managing the different types of urinary incontinence.

An elderly couple laughing together
Learn more

We're here for you

At TENA, we are dedicated to improving the quality of everyday life for anyone dealing with incontinence. We believe we have a responsibility to spark conversation and create new solutions to improve health and hygiene standards around the world. Please contact us if you'd like to start a conversation.

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Sources

1 Abrams et al. 1 in 3 women, 50 plus. International Consultation on Incontinence (ICI), publication 2013.
2 Hygiene Matters Report http://reports.sca.com/2016-17/hygiene-matters-report/
3 Hygiene Matters Report http://reports.sca.com/2016-17/hygiene-matters-report/
4 “Living Fearlessly with the Unexpected Leak” http://www.tena.us/tips-and-advice/tips-advice-for-living-with-unexpected-leak,en_US,pg.html
5 “Living Fearlessly with the Unexpected Leak” http://www.tena.us/tips-and-advice/tips-advice-for-living-with-unexpected-leak,en_US,pg.html