About Be Tenacious

Be Tenacious is a campaign created by TENA, in alliance with HealthyWomen.org, to evolve women’s attitudes about bladder control issues. Be Tenacious empowers women to learn about their condition and face it head-on.

Tenacious is defined by Merriam-Webster as “persistent in maintaining, adhering to, or seeking something valued or desired,” and embodies the mission of the Be TENAcious campaign.

As part of the program, TENA will highlight real, Tenacious women who are confronting the condition head-on in order to help the millions of women with bladder control issues break their silence.

Leading the charge will be Anne Abernathy, the six-time Olympic luger who has made a career of breaking barriers – and will now add bladder control issues to her list. Anne has shared her inspiring story about her experience with bladder control issues.

We are also proud to feature educational content developed by HealthyWomen a leading independent health resource for women.

About HealthyWomen
HealthyWomen (HW) is the nation’s leading independent health information source for women. For more than 20 years, women have been coming to HW for answers to their most pressing and personal health care questions. HW provides health information through our wide array of online content and print publications that is original, objective, reviewed and approved by medical experts and reflects the latest advances in evidence-based health research.