Welcome to Be Tenacious, the campaign created by TENA, in alliance with HealthyWomen.org and six-time Olympian Anne Abernathy, to help women live life fully, with or without bladder control issues. Be Tenacious encourages women to be more TENAcious when talking about, learning about, and controlling bladder issues.
Throughout this section you will read more about Anne’s story of true Tenacity and how Anne herself is dealing with her bladder control issues. Also, HealthyWomen.org will offer tips to help you confront life’s obstacles head-on.
At Be Tenacious, we aim to help women open-up about a condition that affects more than 1 in 4 women over the age of 40 – bladder control issues – so that it doesn’t hold you back from your active lifestyles.
Why don’t we talk about it? Why don’t we educate ourselves? We’ve broken bigger taboos than this over the years, yet so many strong women are still mum about this condition.
“You don’t have to scream it from the rooftops, but why not be Tenacious and ask your best friend? Ask your sister. I bet they know what you’re talking about when you mention the condition. And when you do, you both will be relieved to know that you aren’t alone.”
